Marketing Channels (7th Edition)
Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Категорії:
Рік:
2006
Видання:
7
Видавництво:
Prentice Hall
Мова:
english
Сторінки:
627
ISBN 10:
0131913468
ISBN 13:
9780131913462
Файл:
PDF, 35.22 MB
IPFS:
,
english, 2006