In the Line of Fire, 3rd Edition

n this fully-updated edition of his classic In the Line of Fire, the world’s #1 presentation consultant helps you respond with perfect assurance to the toughest questions from the most hostile questioners as you stay in control and win your audience.

Jerry Weissman draws on brand-new case studies to show you how to control the entire exchange: the question, answer, interactions with questioner and audience, timing, and above all, yourself. Step by step, youll learn how to avoid the defensive, evasive, or contentious answers that destroy political careers and can ruin your credibility. Youll find insights you can use whether youre communicating via Zoom, presenting in person, or conversing one-on-one.

Whether you’re an executive, politician, fundraiser, interviewee, teacher, student, or anyone else, youre judged on how you handle tough questions and high-pressure moments.