Exploring corporate strategy
Gerry Johnson, Kevan Scholes, Richard Whittington
An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.
Abstract: An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations
Abstract: An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations
Рік:
2005
Видання:
7th Edition
Видавництво:
FT/Prentice Hall
Мова:
english
Сторінки:
671
ISBN 10:
0273687395
ISBN 13:
9780273687399
Серії:
7th Edition
Файл:
PDF, 20.35 MB
IPFS:
,
english, 2005