Marketing Made Simple
Donald Miller
**Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit.**Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand's message.Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace.**Praise for Marketing Made Simple**"I created...
Категорії:
Рік:
2020
Видавництво:
Harpercollins Leadership
Мова:
english
ISBN 10:
1400203791
ISBN 13:
9781400203796
Файл:
FB2 , 5.80 MB
IPFS:
,
english, 2020
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