Advertising Age: The Principles of Advertising and Marketing Communication at Work
Esther Thorson, Margaret Duffy
Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.
Категорії:
Рік:
2011
Видання:
1
Видавництво:
South-Western College Pub
Мова:
english
Сторінки:
192
ISBN 10:
1111528756
ISBN 13:
9781111528751
Файл:
PDF, 5.77 MB
IPFS:
,
english, 2011