Основы MICE туризма

Санкт-Петербург: СПбГИЭУ, 2010. - 205 с.
Introduction to MICE-tourism: definitions, main terms.
What is influenced on MICE-tourism development.
Structure of MICE-tourism sector.
Meetings: classification, types, styles, frequency. Destinations.
Conferences: classification, types. Destinations.
Exhibitions: classification, types, styles. Destinations.
Incentives: classification, types, styles, frequency. Destinations.
MICE events: planning.
Intermediaries. Extra services.
The global reservation system.
Recruitment. Education. Certification.
MICE-tourism in Russia: analysis, problems, tendencies.