Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations
Walter Wymer Jr., Patricia A. Knowles, Roger Gomes
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.
Категорії:
Рік:
2006
Видавництво:
SAGE
Мова:
english
Сторінки:
370
ISBN 10:
1412909236
ISBN 13:
9781412909235
Файл:
PDF, 3.39 MB
IPFS:
,
english, 2006